Empowering People to Live Well

Surterra Wellness provides a variety of medical cannabis products to those looking for safe, consistent, natural relief for their medical condition. It was our charge to help Surterra create a branded customer experience for a 2,500+ location in order to better service patients and grow medical cannabis retail sales in the state of Florida.



We collaborated with the Surterra Wellness team, fi3ure design, and Retail Elements to develop a new retail dispensary design and merchandising program around an enhanced customer experience redefining the relationship between patient and associates. The space focused on increasing product awareness and patient trust, loyalty and advocacy leading to long-term customer relationships and increased retail sales.



The new Surterra Wellness flagship store has resulted in positive sales increases, enhanced patient satisfaction, and improved customer/associate interaction. Another key element was to ensure that both the patients and anti-cannabis neighbors all feel comfortable with the dispensary. Rollout to additional stores in Florida and Texas are planned for the coming year.


Surterra and their new retail center has since been featured in Newsweek as one of six stores changing cannabis retail.