Enhancing the Fan and Player Experience
The Columbus Blue Jackets are a professional ice hockey team based in Columbus, Ohio. They are members of the Metropolitan Division of the Eastern Conference of the National Hockey League. To build on the continued success of The Blue Jackets franchise, we partnered with 20x20 Display on the development of a new locker room experience for the athletes, coaches and staff. We also built and installed the privacy panels located in the box seats/suites section of Nationwide arena to elevate the diehard hockey fan experience.
STRATEGY & RESULT
The new locker room design leveraged existing trademarks of the arena, and the authenticity of The Blue Jackets core values “Good Is The Enemy of Great” were reinforced through the use of graphic elements and materials.
The new locker room design has been well received by the players, coaches and arena staff. The privacy panels have received rave reviews from diehard Blue Jacket fans.